In the beginning, social media was a communication experiment. Over time, it evolved into massive platforms that became an integral part of our everyday lives. Also, businesses started using social media to communicate with their customers and potential prospects as well as to send out brand messages to their audiences. There are many benefits of social media marketing for businesses of all types.
If you haven’t devised let alone implemented a strategy, then it’s about time you start planning it out.
Here are 5 tips that should get you to the basics!
The Top 5 Benefits of Social Media Marketing
Increased Organic Visibility
Social media platforms send signals to Google (and other search engines) to make sure popular content is shareable and visible. It means that social media affects your site’s SEO too. Google said that social media shares, favorites, likes, and backlinks are not direct ranking signals.
However, there is a correlation between why or how something is ranked, and social media popularity or activity. If you offer relevant and valuable material, people will link to your brand content, and those links hold real value.
Improved Brand Loyalty
There are different ways in which social media marketing can help increase your brand loyalty. For example, social media networks allow for direct and (almost) real-time two-way communication. There can’t be a relationship without communication. By being there to respond to questions and comments, people will connect with your brand more quickly.
Brand loyalty and customer service go hand in hand, which is why it is crucial to engage with your audience. Engagement means everything in the world of marketing. Listen to your customers and give your best to provide the best solutions to any of their issues. It will help you build trustful relationships and get one of the top benefits of social media marketing.
Increased Brand Recognition
Invest a few hours every week on posting and updating your social accounts to see an increase in your brand exposure. With a social media marketing tool that enables you to schedule your posts, you will spend even less time. With a social media marketing strategy in check, you will increase your audience engagement as well as your brand visibility.
However, when pursuing online presence and recognition, brands tend to make a common mistake – trying to do too much online. Avoid setting up accounts on several social networks because it will be much harder to maintain.
Always choose quality over quantity. If you’re not managing to maintain all your social media accounts, then cut a few out. Focus on one, master it, and then move to the other. Using a social media management tool will be helpful in this instance as well.
After you set up a social media profile, connect it with your social media management tool to start building a following. Each like, tweet or share will help increase your brand awareness.
Crowdsourced and User-Generated Content (UGC)
Crowdsourced and user-generated content is possibly the best to boost your visibility and expand your audience reach. On social media, you can ask your fans and followers to deliver user-generated content. Ask them to post photos or videos along with your branded hashtag.
Next, use your social media management tool to track the hashtag and collect the content they post. That way, you are not receiving the content, but others are posting it throughout social networks. It is being seen by each of your fan’s network individually as well as your brand and your network.
User-generated content can be a crucial differentiator for businesses, because:
- Ads based on UGC have 4x higher click-through rates.
- UGC brand posts on social media have a higher engagement rate than standard posts.
- Almost 90% of businesses are using UGC in their social media marketing strategy.
Nowadays, when organizations are trying their best to create open feedback cultures, feedback is invaluable. Regardless of who you are selling and marketing to or what your industry is, the focus is always on the customer. You will achieve success when you manage to understand your customers and deliver the best product and customer service possible.
That is why you need the feedback – to see what both happy and unhappy customers are saying. This feedback can help you improve your services or products, and by responding to it, you will build an outstanding reputation. Social media provides the platform for direct interaction with our customers. You’re getting real-time customer feedback directly from the source.
Social media management tools are designed to help you stay on top of your social media game. They are especially useful for those who run multiple social accounts because there’s a greater chance of mistakes or oversights. eClincher is a tool created to support all the areas of social media management, such as:
- Social media conversations
- Scheduling and publishing posts
- Auto posting
- Monitoring keywords, mentions, and hashtags
- Content curation
- Analytics and reports
Also, eClincher supports integration with all major social media platforms and allows team collaboration. Instead of hanging around on each one of your social media profiles via their apps, connect all your accounts to eClincher. Managing them from one unified dashboard will make everything much more relaxed.
Businesses can gain a lot from social media marketing. For example, if you’ve just launched a startup, then you must have a tight marketing budget. However, marketing is crucial for letting the people out there know about your company and what it offers.
Therefore, social media comes as an affordable and organic means of marketing your business on a tight budget. By learning how to use them the right way, you can advertise and grow your business without spending lots of money.
Today’s consumers are spending lots of their time on social media, informing themselves and even making purchases. Leverage the power of social networks to tell your brand story, building long-standing relationships, and generate conversions.
With enough creativity, knowledge of how social media works, and a marketing strategy – your brand can enjoy all the top benefits of social media marketing.