We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning to garner purchasing power, and they’re attracting attention that has been bestowed upon Millennials for a long time. This makes Gen Z and social media […]

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  Top 10 social media management tools for 2019 With so many social media management and marketing tools out there, how do you know which one to use? How do you know which features to choose from? The number of social media management tools can leave the beginner and even [...] Read More

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t […]

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Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows people to interact with brands in real-time, and it creates an open space for feedback and conversation. To receive customer service assistance, all you need to […]

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On Instagram, brands generate four times more engagement than on Facebook. There are 95 million posts and 400 million Stories per day. Since the beginning of 2017, the investments of small business on Instagram has quadrupled. Also, Instagram mobile ad revenue jumped more than $3 billion in just one year, […]

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Instagram passed 1B active users this year with more than 500M daily active users, and is the third most popular social media channel after Facebook (IG’s owner) and Youtube.  And there are over 8M businesses on Instagram, many taking advantage of the ability for users to shop via Instagram.  Instagram […]

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      Reaching out and forging new relationships is critical to any business. With more than three billion people active on social media, these platforms are great for building and establishing your brand presence. And many brands are present online, in one way or another. However, are they active? […]

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    Finding valuable, entertaining, educational, and relevant content can be a time-consuming task. Indeed, social media managers spend hours trying to find material for social media. And it’s important to do that to follow all the industry trends. Today’s markets are highly dynamic and disruptive – things happen fast! […]

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  If you haven’t been living under a rock (if you have I applaud you for living rent-free) you have probably heard about this disaster in the making, MoviePass.  MoviePass (is/was?) a service which let subscribers pay a whopping $9.95 to see unlimited movies a month.  Now that’s a great […]

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We are thrilled to announce the following new features that will surely help you become more productive with your social media management. Google My Business You probably already heard about the latest push from Google. Google is now heavily promoting Google My business, your next online presence. Google My Business […]

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  Successful brands out there publish content several times a day on all of their various social media channels. How do they do that? Do they have an army of social media robots? And how come all their stuff looks so good and is always so relevant ? Do they […]

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  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue […]

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