We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning
Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends,
Want to know how to bake a lemon pound cake? Google it. Looking for a new apartment in a neighboring city? Google it. Curious what
In the beginning, social media was a communication experiment. Over time, it evolved into massive platforms that became an integral part of our everyday lives.
Last year, Chris Cox (Facebook’s chief product officer) said that Facebook Stories would surpass social media news feeds as the primary way users share content
People have had less trust in social media since the Cambridge Analytica scandal in early 2018. The news headlines that surrounded the alleged data misuse
As 2018 closed out, business owners and marketers around the world revisited how to improve their social media strategies. We know that, as a marketing
Today, 70% of Generation Zers in Asia are purchasing products directly from social media. In North America, however, social commerce hasn’t kept its pace. Thus,
Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019.
With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their social
As one of the prominent social media platforms, you’ve probably heard that Instagram can be a valuable asset to your social media marketing strategy. But
Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for